Our Story

After spending more than 20 years in a variety of key positions at iGaming companies, we gained a deep understanding of industry challenges in a regulatory landscape. We noticed there was a lack of real innovation, mostly with the existing marketing tools, yet operators were really striving for differentiation. With this in mind, we set out to develop an independent marketing platform that’s specifically designed to meet the unique needs of the industry.

BlueRibbon Software enables brands to create unique forms of player engagement through fully customizable jackpot promotions. With all the marketing tools you need in one place, creative control is put back in your hands, enabling you to differentiate your brand according to your player profiles and business needs.

Executive Team

Amir Askarov

Co-Founder & CEO

Amir brings over twelve years of experience in product management and executive leadership roles at international companies in the iGaming industry. Prior to co-founding BlueRibbon Software, Amir served as the VP Casino and Games in Playtech before being promoted to CEO of Playtech Israel.

Dan Fischer

Co-Founder & CMO

Over the last 10 years, Dan has held a range of strategic marketing and business development positions in e-gaming technology companies. Prior to co-founding BlueRibbon Software, Dan served as the Commercial Director for Playtech, leading the business development efforts for newly regulated markets and strategic partnerships.

Idan Fridman


Idan has spent the past 10 years leading development teams in startups and corporate companies and has held positions including VP Engineering at Zone Mobile. He is well versed in developing complex projects from scratch all the way through to production.