Blue Ribbon, the jackpot marketing platform founded by two former Playtech execs, has secured a deal to be integrated into Scientific Games’ OGS platform.
The deal will see Blue Ribbon provide their jackpots marketing platform across any OGS content, giving SG partners the ability to leverage jackpots as a marketing tool
SG said the platform offered an innovative way for operators to engage with players via a set of incentives tools which would improve acquisition and retention.
OGS is connected to more than 200 operators worldwide.
Scientific Games recently won Platform of the Year at the EGR B2B Awards 2019.
Dylan Slaney, SVP casino and platforms for SG Digital, said: “Blue Ribbon is known industry-wide for their innovative game functionality. Pairing their jackpot innovation with our world-leading OGS platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features.
“We’re thrilled to work with Blue Ribbon as we prepare the launch of our Open Casino portfolio.”
The new Open Casino system includes OGS, account management tools and features like jackpots and missions.
Amir Askarov, CEO for Blue Ribbon, said: “For the first time OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.
“By choosing to work with Blue Ribbon, SG provides another confirmation of the value of Blue Ribbon products as the next generation of engagement tools.”
Blue Ribbon investors include Velo Capital Partners and Ash Gaming-founder Chris Ash.