Former Stars Group chief Rafi Ashkenazi joins BlueRibbon

B2B marketing platform provider BlueRibbon Software has appointed gaming industry veteran Rafi Ashkenazi as a strategic advisor.

Coupled with his market expertise, extensive knowledge and BlueRibbon’s player engagement offerings, the former Stars Group CEO is set to play a pivotal role in the future successes of the company and its footprint across the gaming landscape.

Ashkenazi’s efforts at The Stars Group saw the Canadian operator grow into an international multi-vertical giant, which recently merged with Flutter Entertainment.

He will add to the strengthening of the BlueRibbon brand and its online presence as a leading marketing and gamification platform across regulated markets worldwide.

Amir Askarov, co-founder and CEO of BlueRibbon Software, said: “We at BlueRibbon are thrilled to have such a visionary and gaming specialist share in our passion to provide operators and players alike with innovative, next-level engagement tools. Not only does Rafi bring with him an astounding amount of industry achievements and ground-breaking experience but an insightful eye into the business at large.”

Ashkenazi said: “Having observed the value of the BlueRibbon platform and the traction that the company has created in such a short amount of time with leading tier-one operators, I am delighted to be joining them in growing the BlueRibbon foothold in strategic markets.”