LeoVegas integrates BlueRibbon jackpot marketing software

LeoVegas has agreed a new deal with B2B marketing platform provider BlueRibbon in an effort to boost player engagement.

The agreement will see LeoVegas launch a BlueRibbon’s suite of jackpot-based CRM promotions across its B2C products.

The Stockholm-headquartered operator said the deal would help it provide a new level of engagement and gamification to existing games under the new LeoJackpot product.

BlueRibbon was founded by former Playtech executives Amir Askarov and Dan Fischer in 2018.

BlueRibbon CEO Askarov said: “We believe that online gaming brands need to differentiate themselves and are looking for solutions to help them to acquire and retain players.“Because our platform is agnostic to any game or vertical, and every bet or action on any product gives players a real chance of winning a jackpot prize, operators can create unique jackpots that resonate with their player segments.

“We’re giving them the control they need to reach their business objectives,” he added.

BlueRibbon has also been integrated with Scientific Games’ OGS platform and Olympic Entertainment Group.