UK green light for BlueRibbon jackpots

Jackpot marketing platform provider BlueRibbon has been awarded a supplier licence by the UK Gambling Commission.

The licence means UK online gambling operators can access BlueRibbon’s jackpot marketing platform, tools and services, creating jackpot-based promotions.

The BlueRibbon platform – which is agnostic to any game, vertical or event – enables operators to create, customise and control bespoke jackpots that cater to all player segments and preferences.

Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are proud to have been awarded a supplier licence by the Gambling Commission, allowing us to offer our unique jackpot marketing platform to UK operators for the very first time.

“In such a competitive market, differentiation is key but, to date, operators have struggled to truly set themselves apart. The BlueRibbon platform allows them to do just that, and to use jackpots to boost acquisition and retention and to offer significant added value to players.”

The UK licence for BlueRibbon, which launched in July, comes shortly after it sealed deals with live dealer specialist Ezugi and with jackpot insurer RISQ.