Igaming operator Mr Green, in collaboration with Blue Ribbon software, has developed ‘Personal Jackpot’, a unique in-house jackpots product for Club Royale members in Sweden.
Live dealer casino specialist Ezugi has partnered marketing platform provider BlueRibbon to launch bespoke jackpot promotions to operators using its live casino tables.
BlueRibbon, the innovative marketing platform that allows operators to unleash the full power of jackpots, has partnered with jackpot insurance and risk management provider, RISQ, to allow operators to offer life-changing jackpots to their players on top of the BlueRibbon platform.
Amir Askarov, co-founder and CEO of Blueribbon, says operators in newly regulated markets such as the USA should think out of the box when it comes to marketing and adopt new approaches.
With regulatory forces clamping down on various acquisition and retention practices, some casino operators are turning away from traditional bonusing in favour of jackpots.