Jackpot marketing platform to be made available to 200+ operator partners

iGaming Integration Platform CasinoEngine, powered by EveryMatrix, locks deal with marketing platform BlueRibbon for jackpot-based promotions.

Igaming operator Mr Green, in collaboration with Blue Ribbon software, has developed ‘Personal Jackpot’, a unique in-house jackpots product for Club Royale members in Sweden.

Jackpot marketing platform provider can now offer its products and services to Malta-licensed operators.

Jackpot marketing platform provider BlueRibbon has been awarded a supplier licence by the UK Gambling Commission.

Live dealer casino specialist Ezugi has partnered marketing platform provider BlueRibbon to launch bespoke jackpot promotions to operators using its live casino tables.

BlueRibbon, the innovative marketing platform that allows operators to unleash the full power of jackpots, has partnered with jackpot insurance and risk management provider, RISQ, to allow operators to offer life-changing jackpots to their players on top of the BlueRibbon platform.

Amir Askarov, co-founder and CEO of Blueribbon, says operators in newly regulated markets such as the USA should think out of the box when it comes to marketing and adopt new approaches.

Jackpot disruptor BlueRibbon secures first funding round from Velo & Ash

With regulatory forces clamping down on various acquisition and retention practices, some casino operators are turning away from traditional bonusing in favour of jackpots.