BlueRibbon, the innovative marketing platform that allows operators to unleash the full power of jackpots, has partnered with jackpot insurance and risk management provider, RISQ, to allow operators to offer life-changing jackpots to their players on top of the BlueRibbon platform.

Amir Askarov, co-founder and CEO of Blueribbon, says operators in newly regulated markets such as the USA should think out of the box when it comes to marketing and adopt new approaches.

Jackpot disruptor BlueRibbon secures first funding round from Velo & Ash

With regulatory forces clamping down on various acquisition and retention practices, some casino operators are turning away from traditional bonusing in favour of jackpots.

Totally Gaming interviews Amir Askarov, CEO of BlueRibbon

BlueRibbon, a marketing platform that allows operators to unleash the full potential of jackpots, has launched today.